I will be presenting my paper and chairing a panel at SCMS 2017 in Chicago. The panel is provocatively titled Boardroom Fantasies and Sexy Models: Contextualizing Trends in Media Financing and Labor Agreements. If you have an interested in media studies, production cultures, distribution agreements, contracts, and financing you will not want to miss this excellent panel. Andrew deWaard, Shawna Kidman, and Karen Petruska will be joining me. I will be discussing the marketing of nostalgia in Star Wars: The Force Awakens with special attention to toy commercials like this one from Toys R’ Us.