The Procrastination Economy

Forthcoming from NYU Press, Ethan Tussey’s The Procrastination Economy describes the intersection of mobile devices, the entertainment industries, and connected audiences as creating a new “procrastination economy” of media culture. Film and television studios, mobile carriers, and software developers use this procrastination economy to monetize the in-between moments of the workday. While mobile devices have become essential to the entertainment industries as vehicles of promotion, branding, distribution, and engagement, audiences use smartphones, tablets, laptops, and wearable technology to wield the culture and conversation of the procrastination economy as a tool for navigating public space. Drawing from media industries studies, cultural studies, and new media theory, this book explains how mobile devices are newly enhancing and amplifying the uses of popular culture in everyday life. Examining the major venues of the procrastination economy–the workplace, the commute, the waiting room, and the “connected” living room–this book describes how the in-between moments of our daily lives are becoming essential to the future of the entertainment industries.

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